1.6 million followers on TikTok, Influencer Explains her 3 main sources of income

Cosette Rinab, like the TikTok platform, belongs to Generation Z, which has become one of the most popular social platforms today.

The third-year student at the University of Southern California, despite having a strong schedule on a daily basis, says that the objective is to know how to organize herself to fulfill her commitments, both academic and with her TikTok account, owned by the Chinese company Byte Dance.  

It is a free short-format video application that has become so notorious that, along with other giants such as YouTube and Instagram, today it is part of the five best applications.

Cosette Rinab started her TikTok career about a year ago. He now has 1.6 million followers and cares for his account as a part-time job. 

Your action plan consists of three keys

The influencer tells Business Insider that the key that allowed everything to work was, first, to divide her week into two parts.

She attends class during the first half of the week; and in the second half, IGFOllOWERSUK work for social networks, also as an independent consultant helping people to learn how to use TikTok.


Rinab shares 3 main keys that show how she makes money on TikTok being a creator and how she managed to get to the average rate that content creators charge for sponsorship.

Brand sponsorships

Creators can get sponsorships through TikTok’s monetization team (which approaches creators) using a brand or agency, or even from a record company.

For an official TikTok campaign, such as a “Hashtag Challenge”, TikTok provides sponsorship to the creator directly.

Rinab earns most of her income through sponsored posts on TikTok.


She has a direct relationship with the company and occasionally sponsors or sends her on trips with all expenses paid.

Last November, TikTok sent Rinab and other creators to Paris to serve as judges for the Elite Model pageant and conduct a workshop on how to be a successful creator in the TikTok fashion app.

Song integrations

Some record labels, such as Universal Music, Sony Music and Warner Music, sponsor creators of TikTok when they want to increase the number of plays of a popular song or when an old song is back in fashion.

Rinab says he works with companies like Flight house, a digital entertainment brand that connects creators with musicians and pays them to create a video with a specific song. 

In this regard, David White, head of influencer management at the Whalar Stars firm, explains that the factors considered when setting a rate for a TikTok campaign are generally the size of the creator’s audience, the commercial license, the exclusivity of the brand. and the scope of the company. 

Likewise, he comments that the incorporation of a song for a record label has a significantly lower price than the official sponsorship of a brand.

Live broadcast

Frequent posting of content and live videos are some of the techniques that have helped Rinab increase the number of its followers.

During those streams, followers on TikTok and views seek to do that they can Buy TikTok Followers UK .

TikTok users use cash to buy “coins,” which they then redeem for “gifts.”

Once they send those “gifts” to the livestreamed, they become “diamonds” that become effective for the creator. This money is deposited directly into the influencer’s PayPal account.


Rinab adds that TikTok’s live stream corresponds to a really small part of its revenue compared to sponsorships.

Expand your business and get sponsorships

Working with TikTok directly has helped Rinab expand her business and secure sponsorships with brands like Bumble, Hollister, and Universal.

There are also some content management companies, like Whalar Stars and Amp Studios, that help creators find deals and opportunities, though Rinab runs her TikTok business on her own.

When negotiating with any brand for any type of ad or branded on TikTok, Rinab sometimes offers a package, which includes both a TikTok video and a post or story on their Instagram account.

According to other creators he’s spoken to, the average rate for a TikTok sponsorship is $ 1,000 and $ 2,000 for every 100,000 visits.

Rinab tracks its TikTok analytics, such as viewership and audience demographics, and at the end of a campaign, approximately 24 to 48 hours later, sends that data to a brand to show performance.

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